An alternate way to increase sales volume is to expand the number of users. This can be done by ________
A) having consumers use the product on more occasions
B) having consumers use more of the product on each occasion
C) having consumers use the product in new ways
D) remaining in the current market segment
E) attracting competitors' customers
E
You might also like to view...
Population items with a zero balance have the same chance of being chosen as those with dollar balances when using MUS sampling
a. True b. False Indicate whether the statement is true or false
When using the allowance method, after a company has previously written off an account, ________.
A) the company continues to send monthly statements to the customers whose accounts have been written off B) the company cannot collect from these customers because their accounts have been written off C) when a customer pays on an account that has been written off, the company needs to reverse the write-off to the Allowance for Bad Debts account and then record the receipt of cash D) the company does not need to reestablish the receivable account
A firm must pay all current and previously postponed preferred dividends before it can pay any dividends on common shares, thus the preferred shares have the feature called
a. convertible dividend rights. b. noncumulative dividend rights. c. cumulative dividend rights. d. callable dividend rights. e. participating dividend rights.
Which of the following is FALSE about why high-tech companies analyze technology life cycles?
a. To help stay abreast of new generations of technology that may prove to be a sources of competition in the future. b. To understand that when a new technology appears, it may underperform the existing generation (legacy) technology. c. To manage the tension between investing in incremental innovations (along an existing S-shaped curve) and investing in breakthrough innovations (jump to a new S-shaped curve) d. To understand the notion of creative destruction. e. To help industries drive network externalities.