Which of the following is an advantage of using an internal database?
A) Data always remains current in internal databases.
B) Highly sophisticated equipment and techniques are not required for maintaining internal databases.
C) Internal databases can be accessed more quickly and cheaply than other information sources.
D) Internal databases require less maintenance efforts.
E) Information obtained from internal databases is almost always sufficient for making marketing decisions.
C
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The percentage of net sales method of estimating uncollectible accounts is in violation of the matching principle
Indicate whether the statement is true or false
Pointing out any deficiencies and the possible reasons for them should be done in the ____ step of the marketing research process.
A. interpreting research findings B. collecting data C. defining the issue or problem D. reporting research findings E. designing the research project
A buyer becomes aware of the product during the evaluation phase of the product adoption process.
Answer the following statement true (T) or false (F)
The seller's right to cure does not affect the right of the buyer or lessee to reject goods
Indicate whether the statement is true or false