Compared to primary identities, secondary identities are more

a. consistent.
b. enduring.
c. organic.
d. fluid.


Answer: d. fluid.

Communication & Mass Media

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In the "Gettysburg Address," which persona did Lincoln take in relation to his audience?

A) peer/fellow citizen B) authority/Commander-in-Chief C) colleague/friend D) counselor/mentor

Communication & Mass Media

In a speech, there's no need to identify your sources

Indicate whether the statement is true or false.

Communication & Mass Media

If Rush Limbaugh was speaking to a liberal audience, what kind of speaker would he be acting as?

a. charismatic b. unifying c. semiotic d. pragmatic

Communication & Mass Media

The advantages of advertising in video games include all of the following EXCEPT

A) at $20,000 to $100,000 per message, the ads are usually very cost-effective. B) background billboard ads can be instantly changed during online game playing. C) they effectively reach females aged 13 to 35, a highly desired ad audience. D) with interactive coding, ads can be modified to fit the current player's demographics.

Communication & Mass Media