Which of the following sources will enable you to secure the most reliable and valid research available?
a) news sources
b) biographical material
c) academic research articles
d) personal illustrations
Answer: c
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This research analysis method involves tracking the performance of our strategy and tactics over the life of the PR campaign or program
A) thematic analysis B) network analysis C) content analysis D) statistical analysis E) trend analysis
The lowest unit charge rule applies to:
a) issue advertising; b) product advertising; c) ads for ballot propositions; d) ads by political candidates during campaign periods; e) all of these.
Using a dark background with lighter-colored words can have an unpleasant effect and make the words difficult to see
Indicate whether the statement is true or false
The smaller the changes from frame to frame, the faster the motion
appears.
Indicate whether the statement is true or false.