Intensive distribution involves limiting the number of wholesalers who can sell a product in order to gain a prestige image or maintain premium prices.

Answer the following statement true (T) or false (F)


False

An intensive distribution strategy is based on making the product available to consumers at every possible location so that the consumers can buy with a minimum of effort.

Business

You might also like to view...

In ______ job analysis, the capabilities that an individual would need to have to succeed in the job are identified.

A. competency-based B. task-based C. ratio-based D. regression-based

Business

A strong trend in the training industry is _______, which involves people learning by interacting with other people.  Examples are observing others, and sharing expertise thru discussion forums, wikis, and blogs.

Fill in the blank(s) with the appropriate word(s).

Business

As a presentation strategy, which of the following makes the most sense for XFormation sales representatives to follow?

A) Understand all the training products they sell and how to customize a package for the customer. B) Examine how they can add value for customers so the customers will continue to contract with XFormation on a long-term basis. C) Rehearse the standardized presentation so extensively that it is smooth and flawless, and any prospect would buy from the salesperson. D) Give a presentation to the customer after planning out the objectives carefully ahead of time. E) Understand the customer's needs and what and how they need to buy.

Business

You are more likely to achieve your communication goals if you profile your audience and shape the message to that profile

Indicate whether the statement is true or false

Business