A TV commercial shows an adult, whose face is hidden, speaking of the enjoyment he gets from having eaten the same breakfast cereal for the past thirty years
This cereal is not just for kids! What are the marketing communications messages presented in this TV commercial?
The person who has enjoyed eating the same cereal for breakfast for the past thirty years is informing TV viewers of the enjoyment received from eating the cereal. The advertisement also reminds others how they may have felt eating the cereal as children and attempts to persuade people who used to eat this cereal to buy it again, no matter how old they are.
You might also like to view...
Under the full-cost method, the costs associated with dry wells can be capitalized as part of the oil and gas reserves
Indicate whether the statement is true or false
Acquisition and payment processes What are the five major phases of the acquisition and payment process?
Which of the following is true of the Do-Not-Call Registry for consumers?
A) The registration is valid for the lifetime of the customer who opted for it. B) Telemarketers have three days to remove the customer's name upon registry. C) Charitable and political organizations are exempted from the registry. D) Customers cannot choose the companies that they do not wish to receive calls from.
What is QFD? What are its six major components?
What will be an ideal response?