Which of the following is a suggested method for improving the efficiency of internal operations?
A. Brand image
B. Building a retail community using social media
C. Customer service
D. Unique merchandise
E. Human resource management
Answer: E
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Experiential marketing seeks to:
A) engage individuals with the brand rather than just provide free samples B) generate buzz about a brand through stealth techniques C) engage individuals in generating social media buzz D) provide companies with a unique venue to reach consumers where they go for entertainment
Newspapers targeted at various religious groups compose a large class of
A. gatefold papers. B. syndicated newspaper supplements. C. special-interest papers. D. national newspapers. E. consumer publications.
Which of the following describes the relationship between the World Trade Organization and the International Labor Organization?
A. ILO standards and WTO trade regulations are independent from each other B. ILO standards influence WTO trade regulations C. WTO trade regulations determine ILO standards D. ILO standards and WTO trade regulations are both determined by the United Nations
In lean logistics, a milk run approach involves ______.
a. making right turns only when driving trucks b. making multiple drop-offs c. using full truckloads in transportation d. avoiding of water transport