Why would market researchers use convenience samples?
What will be an ideal response?
A convenience sample is a nonprobability sample, meaning that the sample is not representative of the population. Sometimes a company merely wants to know it is on the right track and the expense of a major study using a probability sample is unnecessary.
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Which one of the following assumptions or principles most logically supports the preparation of a single set of consolidated financial statements that combines the financial information of several wholly owned but separately identifiable businesses?
A) historical cost B) industry practices C) reporting entity D) materiality
Retailers such as Costco and Walmart charge a constant, daily low price with few or no temporary price discounts. This is an example of ________ pricing
A) competition-based B) everyday low C) cost-plus D) break-even E) penetration
Media outlets generally make information about their audiences available in order to
A) encourage possible take-overs by other media outlets. B) avoid government audits. C) aid in the sale of advertising time and space. D) spare companies the need to hire an advertising agency. E) encourage firms to buy more detailed behavioral information from them.
A ________ is a right of possession that returns to the grantor after the expiration of a limited or contingent estate
A) reversion B) remainder C) quiet title action D) nonconforming use