Melissa loves going shopping. After a long day at work, she stops by a local shopping center. First, she decides to stop by Barnes & Noble. Melissa's favorite bookshop is the small, locally-owned book shop close to her home, but she visits Barnes & Noble because it is convenient. Next, she stops by a local Starbucks, where she likes to try new things. When she looked at the menu, she saw the name of a new latte she had heard about from friends and decided to try it. Then she went to Sephora to pick up some lipstick that she has run out of. However, when she gets there, Melissa finds Sephora is out of lipstick. She is tired after her long day and annoyed that they are out of the lipstick. Because it is her favorite brand, Melissa decides she will just have to come back another day. Melissa
displays ______________ for Barnes & Noble, _____________ for the latte at Starbucks, and ________________ for the lipstick.
A. brand preference; brand recognition; brand insistence
B. brand recognition; brand recognition; brand insistence
C. brand recognition; brand insistence; brand insistence
D. brand preference; brand insistence; brand recognition
E. brand insistence; brand preference; brand recognition
Answer: A
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Exhibit 15-5 On January 1, 2016, Roberts Company adopts a compensatory share option plan and grants 40 executives 1,000 shares each at $30 a share. The fair value per option is $7 on the grant date. The company estimates that its annual employee turnover rate during the service period of three years will be 4%. ? Refer to Exhibit 15-5. At the end of 2017, the company estimates that the employee
turnover will be 5% a year for the entire service period. The compensation expense for 2017 will be (Round your answer to the nearest whole dollar.) A) $77,468 B) $80,022 C) $82,575 D) $160,043
Describe social cognition and how its main components are affected by culture.
What will be an ideal response?
Oklahoma enacts a law requiring all businesses in the state to donate 10 per-cent of their profits to Protestant churches that provide certain services to persons whose income is below the poverty level. PriceLess Stores files a suit to block the law's enforcement. The court would likely hold that this law violates
a. no clause in the U.S. Constitution. b. the establishment clause. c. the free exercise clause. d. the supremacy clause.
A manager could be fined for violating the antimonopoly laws, but he or she could not be sent to jail.
Answer the following statement true (T) or false (F)