The U.S. v. Paramount Pictures case led to:
a. the major studios divesting themselves of their theaters.
b. the type of movie ratings system in place today.
c. an antitrust lawsuit filed by the movie studios against the TV networks.
d. All of these answers are correct.
ANSWER: a
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A. demographic B. psychographic C. geographic D. telegraphic
If I am exploring the extent to which an audience shares common experiences among their peers, I am probably assessing the demographic variable of
a. age. b. gender. c. group membership. d. education.
A speaker explaining how the proposed solution will meet the audience's need is demonstrating which step of the motivated sequence organizational pattern?
A. attention B. need C. visualization D. action
If you tell people something they already knew as if it were new information for them, you are
A. talking down to them. B. getting their attention. C. talking over their heads. D. conducting audience analysis.