When Wally decided to quit smoking, several of his friends began smoking less. Overtime, most of Wally's friends eventually stopped smoking as well. This is an example of social _____________
A) contagion
B) discrimination
C) coercion
D) desensitization
Answer: A
Rationale: Social contagion is the often subtle, unintentional spreading of a behavior as a result of social interactions. In this example, quitting smoking spreads through the social group, similar to the way a virus would.
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