Match each term with the correct statement below.
a. market
b. market niche
c. market segments
d. marketing concept
e. marketing mix
f. marketing strategy
g. target market
h. total market approach
1. An organization develops one marketing mix for the total market of a product.
2. Product, price, promotion, and distribution
3. The management philosophy that focuses on customer satisfaction
4. The overall plan for conducting marketing activities
5. The group of people who have the ability, willingness, and authority to purchase a product.
1. H) total market approach
2. E) marketing mix
3. D) marketing concept
4. F) marketing strategy
5. A) market
You might also like to view...
The Constitution's Fourth Amendment protection against an unreasonable search and seizure governs only the public sector workplace because:
A. unions exist only in public sector organizations. B. only public sector organizations deal with classified information. C. the Constitution applies only to state action. D. the private sector does not cater to appeals of unreasonable search or seizure.
Which of the following is not one of the six reasons, identified by Belcourt (2006), why firms outsource some or all of their HR activities:
a. financial b. specialist expertise c. organisational politics d. tax avoidance
Technically, instrumentality is
A. a subjective probability, ranging from 0 to 1, that a specific amount of effort will result in a specific level of performance. B. the value of a work goal or purpose, relative to a person's unique individual ideals and passions. C. a cognitive grouping or cluster of outcomes that are viewed as having critical psychological or physiological consequences. D. a set of subjective probabilities, each ranging from 0 to 1, that successful performance will bring a set of outcomes. E. the belief that a person has the capabilities needed to execute the behaviors required for task success.
Eric purchased a building in 2007 that he uses in his business. Eric uses the straight-line method for the building. Eric's original cost for the building is $420,000 and cost-recovery deductions are $120,000. Eric is in the top tax bracket and has never sold any other business assets. If the building is sold for $560,000, the tax results are
A) $260,000 Sec. 1231 gain, all taxable at 20%. B) $260,000 unrecaptured Sec. 1250 gain, all taxable at 25%. C) $260,000 Sec. 1231 gain, of which $120,000 is unrecaptured Sec. 1250 gain taxable at 25% and the $140,000 balance is taxable at 20%. D) $120,000 Sec. 1245 ordinary income, $140,000 Sec. 1231 gain taxable at 20%.