The average amount by which the returns on stocks exceeds the return on debt securities is referred to as
A. beta coefficient.
B. gamma coefficient.
C. return spread.
D. equity premium.
Answer: D
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Authority based on a person's expertise has been labeled a "soft" influence tactic, and authority derived from one's position is labeled a "harsh" tactic.
Answer the following statement true (T) or false (F)
A firm can best increase its product-based legitimacy by:
A. placing interviews, articles, or columns in media about the product. B. selling the product under its generic name instead of a brand name. C. avoiding a physical location to conduct the business. D. using voice mail or answering machine to provide customer service.
The transferring of business functions or processes to other companies has traditionally been known as
A. Joint venture. B. Downsizing. C. Partnering. D. Outsourcing. E. Subcontracting.
Explain why some products fail and others succeed.
What will be an ideal response?