Although most people love to hear stories, telling a story in your speech will NOT ensure your speech is good or even great.

Indicate whether the statement is true or false.


Answer: True

Communication & Mass Media

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Which of the following is NOT one of Gruning’s four models of public relations??

a. ?two-way symmetric b. ?press agentry/publicity c. ?planned behavior d. ?corporate communication

Communication & Mass Media

Calculating and identifying an acceptable level of intercoder reliability is fairly straightforward.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Explain the difference between one-way communication and two-way communication.

What will be an ideal response?

Communication & Mass Media

Discuss the importance of understanding a key audience member

What will be an ideal response?

Communication & Mass Media