Ans: C) the notes to financial statements
Exiting a product-market is simply a way to cut losses quickly and reallocate marketing resources to more productive endeavors
Indicate whether the statement is true or false
If a marketing manager observes that a competitor has increased his price and decreased his marketing budget, it would be an example of which of the following?
A) price differentiation B) a retreat, although only temporary C) aggressive competition for market share D) quality differentiation
Which of the following is NOT one of the major types of fraud classification schemes?
a. Employee embezzlement b. Government fraud c. Investment scams d. Customer fraud
Which of the following is a discount retailer owned by a manufacturer that provides the manufacturer a store to sell off defective merchandise?
A) a specialty store B) a factory outlet store C) a department store D) a general merchandise discount store E) a warehouse club