Describe the target audience-centered approach to marketing management
What will be an ideal response?
• Uses a behavioral bottom line
• Begins and ends with target audience needs and wants
• Relies on research
• Uses market segmentation to design separate marketing programs
• Defines competition as whatever competes for the target audience's time, energy and money
• Uses the whole marketing mix of product, place, price and promotion
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The ________ protects people from arbitrary government interference with their life, liberty, or property rights.
A. procedural due process B. due process clause of the sixth amendment C. substantive due process D. equal protection clause of the fifteenth amendment
Marque, a high-end maker of designer watches, has started making inexpensive watches to take advantage of enormous growth rates in low-end market segments. Marque is most likely engaging in ________
A) franchising B) line filling C) two-way stretching D) upward stretching E) downward stretching
A company with assets and operations in more than one country and that concentrates on penetrating multiple countries with a minimally customized marketing mix is referred to as a(n) ________ company
A) international B) outsourced C) offshored D) multinational E) global
Morgan is the maker of a promissory note payable to Hillary on August 29 . If Hillary fails to make proper presentment of the note to Morgan on August 29, Morgan's liability on the note is not affected
a. True b. False Indicate whether the statement is true or false