Big brands have found a budgetary challenge in employing shared media due to which one of the reasons below?

a. Organizations are developing increasing numbers of micro-sites from their main
websites.
b. Organizations are adding increasing amounts of video to their sites.
c. Organizations are using shared media platforms as customer service channels.
d. Organizations track and respond to their competitors’ sites more frequently.


c. Organizations are using shared media platforms as customer service channels.

Communication & Mass Media

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Donald is a PR personnel in a political party. His job is to work with journalists and respond to their interest in the party. Which role of public relations is he playing?

a) Media relations b) Employee relations c) Community relations d) Financial relations

Communication & Mass Media

The speaker said, "Our organization is now Students Against Destructive Decisions,

not just against Drunk Driving. Even so, our name remains unchanged and imparts the same sense of urgency and dismay. Just call us SADD. " In her statement, "SADD" constitutes a/an _____. A) acronym B) connotation C) concrete word D) technical word

Communication & Mass Media

The PR agency describing a client's product or service is not legally liable if the assertions made are false or misleading

Indicate whether the statement is true or false

Communication & Mass Media

The transactive process of creating meaning among three to fifteen people who share a common purpose, feel a sense of belonging to the group, and exert influence on each other ______________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media