Define and describe the survey method. Identify two types of surveys and discuss the rationale for using each of these methods
What will be an ideal response?
Responses should consider:
- The most common form of sexual research methodology is the survey.
- A survey is the process of collecting information from volunteer respondents.
- The purpose of a survey is to explain, describe, or compare people's knowledge, attitudes, beliefs, and behaviors.
- Large-scale surveys were first done by Kinsey in the 1940s.
- The written questionnaire offers the greatest anonymity and privacy for the respondent and may produce more honest responses.
- The face-to-face interview allows the interviewer to establish a friendly, trusting rapport with the participants, and to have more flexibility in asking planned and follow-up questions.
- This may lead to greater honesty in the answers.
- A telephone survey allows for anonymity and flexibility in questioning.
- In doing a telephone survey, one runs the risk that some people may not take telephone interviews seriously.
- They may also be annoyed at the intrusion into their lives. If so, the completeness or accuracy of their answers might be in doubt.
- The widespread use of cell phones can reduce the reliability and validity of the telephone survey method.
- Internet surveys offer the opportunity for a large number of responses from a wide geographical area in a relatively short time span.
- Internet surveys pose concerns about ethics and validity.
- For example, are Internet surveys truly confidential? Are the participants of legal age? Are they whom they claim to be with regard to age, gender, attitudes, and experiences?
- Does the Internet provide a non-representative, self-selected sample of participants?
- What about people who don't have computers or Internet access?
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A. Fourteenth B. Fifteenth C. First D. Fifth
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