Explain the concept of outsourcing product development, and give an example of when this would be a good idea.
What will be an ideal response?
Students' answers will vary, but should demonstrate knowledge of the stages of product development and the demands of each as relevant to outsourcing to another firm, which is a practice in which they hire an outside firm to help generate ideas and develop new products and services.
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The ________ refers to all manufacturers, distributors, wholesalers, retailers, lessors, and subcomponent manufacturers involved in a transaction.
A. demand chain B. chain of command C. chain of distribution D. value chain
The demand-based pricing approach is suited for situations where ________
A) customers are not very sensitive to changes in the price of products B) the same product can be purchased from multiple sources C) recouping the costs of manufacturing the product becomes essential to survival D) a single market intermediary dominates the entire distribution chain
On the back panel of the brochure, consider excluding
A) Detailed analysis of uses of the product or service. B) Coupons. C) Mailing information. D) Location. E) Highlights of the topic.
Whether or not a contract has been signed, executives are still required to maintain all trade secrets with which their employers have entrusted them. This obligation is called a:
A. skip-level policy. B. retaliatory discharge. C. public policy exception. D. fiduciary duty of loyalty.