As a form of advertising, packaging does very little to promote the brand.
Answer the following statement true (T) or false (F)
False
Packaging is one of the most underappreciated tools in marketing. While virtually every good comes in a package, many marketers do not take advantage of the opportunity to use packaging to promote the brand. Packaging gives the product a chance to stand out among all the other items for sale.
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Managers have unrealistic expectations about a communications budget when they assume there is a direct relationship between expenditures on advertising and subsequent sales revenues
Indicate whether the statement is true or false
Cook, Inc, a manufacturer of tires, has given you its most recent annual report in an effort to obtain a sizable loan. The company is very profitable and appears to have a sound financial position. Based on a report presented on prime-time television last night, you are aware that Cook is a defendant in several lawsuits related to its defective tires that cause vehicles to overturn. The
information presented on television is an example of financial information that is a. Relevant b. Consistent c. Predictable d. Comparable
When you use an online card catalog to access source information, you can search by which of the following?
A) APA, MLA, CBE B) electronic, print, digital C) subject, author, title D) reference, source, evidence
A franchise organization is an example of a(n) ________ vertical marketing system
A) corporate B) administered C) contractual D) regulatory E) controlled