Explain what drugstores do to remain competitive in the marketplace.
What will be an ideal response?
Drugstores face competition from pharmacies in discount stores and from pressure to reduce health care costs. In response, the major drugstore chains are offering a wider assortment of merchandise, including more frequently purchased food items, as well as new services, such as the convenience of drive-through windows for picking up prescriptions, in-store medical clinics, and even makeovers and spa treatments.
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Which of the following environmental characteristics affects use of direct marketing in Europe?
A) the European Commission's concern about privacy B) high postal rates in several European countries C) industries in Europe are still developing complete mailing lists D) linguistic, cultural, and regional diversity E) all of the above
According to your text, what do people think of first when they hear the term marketing?
A. television advertising B. newspaper advertising C. sales promotion D. public relations E. radio advertising
The objective of aggregate planning is usually to meet forecast demand while smoothing employment and driving down inventory levels over the planning period
Indicate whether the statement is true or false
Capacity planning in closed-loop MRP:
A) utilizes feedback about workload from each work center. B) may make use of resource requirements profiles (load reports). C) may smooth work center loads with such tactics as overlapping and lot splitting. D) does not add capacity, but rather seeks effective use of existing capacity. E) All of the above are true.