What are project assumptions?
A. A document issued by the project initiator or sponsor that formally authorizes the existence of a project and provides the project manager with the authority to apply organizational resources to project activities.
B. Specific factors that can limit options.
C. Quantifiable criteria that must be met for the project to be considered a success.
D. Factors that are considered to be true, real, or certain without proof or demonstration.
Answer: D
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Marketing channel performance is evaluated based on the operational components of ________
A) customer reach, operating efficiency, and service quality B) customer value, sales revenues, and profitability C) return on sales, brand image, and sales margin D) product quality, product assortment, and product form E) product costs, branding strategy, and customer loyalty
Vending machine transactions are not considered part of direct marketing because _____
a. vending machines are located in offices, restaurants, and factories b. consumers are solicited via in-person selling efforts c. the transaction is not via mail, phone, fax, or computer d. the average transaction is too low
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________ is a supplier relation in which the buyer and seller are partners, each helping the other as much as possible
Fill in the blanks with correct word