In order to develop a theoretical framework, the information from different books and journals should be sorted under the main themes and theories highlighting agreements and disagreements amongst the authors.
a) True
b) False
a) True
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Companies should first think of the target market and then design the supply chain backward from that point. This strategy is called ________
A) demand chain planning B) resource planning C) external channel planning D) materials planning E) strategic business planning
Nike produces shoes out of "environmentally preferred materials," recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing ________
A) new clean technology B) product stewardship C) pollution prevention D) sustainability vision E) design for environment
_______ are inventions, processes, or methods that enable the creation and enhancement of tools.
Fill in the blank(s) with the appropriate word(s).
A firm with a marketing orientation
A. sells what it can make easily. B. focuses advertising on product features. C. has little need for salespeople. D. tries to determine customers' needs before developing its product.