The conclusion of a report consists of a suggested action based on research
Indicate whether the statement is true or false
False
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_______ is the process of studying how to exploit a business's resources to achieve short-term and longterm marketplace success, deciding on a course of action to pursue, and flexibly updating it as learning occurs during implementation
a. Crafting market strategy b. Operational effectiveness c. Strategic positioning d. Strategy
To _______, business market managers either eliminate certain standard elements from the market offering entirely or transform them into options
a. flare out by unbundling b. flare out with augmentation c. harvest d. risk share
Open Sesame is a chain of Thai restaurants located in the western United States. The marketing manager has discovered that there is a growing demand for Spanish food, and the appetite for Asian food is declining. In the context of SWOT analysis, this information would be included under ________.
A. threats B. weaknesses C. strategies D. strengths E. opportunities
Which expression does the author use to describe contemporary globalization?
a. Global localization c. Semiglobalization b. Total globalization d. Global standardization