When gathering information, a good publicist must act primarily as:
a. a good manager.
b. a good writer.
c. a good reporter.
d. all of the above.
C
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One of the least effective ways to eliminate unwanted gestures is to record,and then watch, a practice session on video
Indicate whether the statement is true or false
According to the text, which of the following relationships has been uncovered between
“need for cognition” and mass media use?
a. People with high need for cognition prefer public television and news programming. b. People with high need for cognition are more likely to imitate suicide behavior witnessed in TV programs. © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. c. People with high need for cognition are likely to ruminate more about fear of victimization and express greater levels of fear for real-world crime. d. People with high need for cognition are more likely to be fascinated by psychic telephone hot-lines and actually call in for psychic advice. e. People with high need for cognition are more likely to maintain an attitude of superiority when it comes to their own choices about mass media offerings.
More or less highly structured sets of categories or patterns--sets of interrelated conceptual categories--are called schemas
Indicate whether the statement is true or false
What does it mean to reconceptualize the role of the audience from "critic" to "recipient"? How is this effective for overcoming fear of speaking?
Fill in the blank(s) with the appropriate word(s).