A key to a successful IMC campaign is ________
A) the use of advertising messages
B) the use of public relations techniques
C) direct mail
D) sending one clear message
E) free balloons for the kids
Answer: D
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Borchers (2005) identifies two dimensions of emotional states. They are a. fear and guilt
b. repressed and advanced. c. physiological and cognitive. d. psychological and cohesive.
Which of the following is a guideline for persuasive speaking?
A) Focus on your speech, not your audience. B) Avoid asking for change. C) Always use a long-term orientation. D) Anticipate selective exposure.
The Asch study which had students judge the length of lines,
proved that in small groups, __________ is influential. A. eyesight B. seating arrangement C. conformity D. networking E. brainstorming
Intense emotions that are long-lasting turn facilitative emotions into __________ emotions
Fill in the blank with correct word