_____ is marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service.
A. Publicity
B. Sales promotion
C. Promotion
D. Advertising
E. Motivation selling
Answer: B
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The difference between the balance of a fixed asset account and the related accumulated depreciation account is termed
A) historical cost B) contra asset C) book value D) market value
Explain the requirements for making a will
What will be an ideal response?
If a check correctly written and paid by the bank for $272 is incorrectly recorded in the company's books for $227, how should this error be treated on the bank reconciliation?
A. Subtract $45 from the book balance. B. Add $45 to the book balance. C. Subtract $45 from the bank's balance and add $45 to the book's balance. D. Subtract $45 from the bank's balance. E. Add $45 to the bank's balance.
Total leverage measures the effect of fixed costs on the relationship between ________
A) sales and EBIT B) sales and EPS C) EBIT and EPS D) EBIT and dividend