Which of the following is TRUE regarding an open price term?
A. It makes the contract unenforceable.
B. The price may be fixed by the seller.
C. The price is the "reasonable" price at the time of delivery.
D. The price is set by the buyer.
Answer: C
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A) dual response B) fixed alternative C) open-ended D) none of the above
Based on the sample marketing plan in your text, contingency planning is most likely to be included in which section of a marketing plan?
A) company description, purpose, and goals B) marketing situation C) measurement and controls D) forecasting E) executive summary
How can reframing help a speaker manage the physical symptoms of communication apprehension?
What will be an ideal response?
An advertising campaign:
a. may contain a wide variety of themes and slogans. b. extends for a defined period of time. c. acts as a base for defining an advertising objective. d. starts with determining the appropriate media for the campaign.