People buy products if they fulfill a problem-solving need
Indicate whether the statement is true or false
TRUE
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________ is the process of systematically determining the relative worth of jobs to create a job structure for the organization.
A. Job structuring B. Job processing C. Job evaluation D. Factor weighting E. Job description
Which of the following is a way to motivate action through a persuasive message??
A) ?Define the desired action in general terms. B) ?Introduce the central selling point as a reason for taking action late in the message. C) ?Provide an incentive for quick action. D) ?Use "if" and "what if" sentences to try to initiate action.
Why can't marketing managers be satisfied just planning present activities?
A. Consumers' needs keep changing. B. Markets are dynamic. C. The environment keeps changing. D. Competitors often change. E. All of these are reasons that marketing managers can't be satisfied just planning present activities.
Weak economies that are transformed by sustainable consumption strategies will serve _____________________, creating new market opportunities worldwide by innovating new business models and devising new strategies.
a. as those in which only international corporations will have the capitol to do business b. as regulatory proving grounds c. as business non-capital zones d. as better environments in which to do business