The ________ is a snapshot of the firm at a particular point in time
A) income statement
B) statement of cash flows
C) statement of retained earnings
D) balance sheet
E) None of the above
D
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The three forms of business entities are:
a. Government, cooperatives, and philanthropic organizations b. Financing, investing, and operating c. Sole proprietorships, partnerships, and corporations d. Wholesaler, manufacturer, and retailer
Which of the following statements best compares long-term borrowing capacity ratios?
a. The debt/equity ratio is more conservative than the debt ratio. b. The debt ratio is more conservative than the debt/equity ratio. c. The debt/equity ratio is more conservative than the debt to tangible net worth ratio. d. The debt to tangible net worth ratio is more conservative than the debt/equity ratio. e. The debt ratio is more conservative than the debt to tangible net worth ratio.
Because consumers buy products that are extensions of their personalities, marketers try to create ________ that will appeal to different types of people
A) brand personalities B) psychographics C) cognitive dissonance D) opinion leaders E) self-concepts
Which of the following statements about the newspaper industry is not true?
A. U.S. newspaper revenues totaled about $27.5 billion in 2017. B. Newspaper websites are the most lucrative way for newspapers to monetize their digital readers. C. Social media sites have become a major source of unique visitors to online newspapers. D. Newspaper circulation revenues have declined dramatically since 2000.