Explain what the acronym PESO stands for and what they represent with regard to public relations communications.
What will be an ideal response?
PESO stands for paid, earned, shared, and owned media. They represent a variety
of tactical elements in public relations.
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Such mega stores as Wal-Mart have created their own __________ brands to compete with name brands
Fill in the blank with correct word
Speeches that are perfect can also be boring
Indicate whether the statement is true or false
How does conflict unfold according to the cascade model of relational conflict?
What will be an ideal response?
Covert verbal abuse may consist of all of the following EXCEPT
a. hurtful remarks delivered in a caring and sincere manner. b. verbal messages that are congruent with nonverbal behaviors. c. messages that judge or deny the validity of a partner's thoughts. d. jokes that criticize or put down a partner. e. messages that trivialize a partner and/or a partner's accomplishments.