The three-exposure hypothesis suggests that:
A) ads in three different media need to be used to have the maximum impact
B) a minimum of three exposures to an ad is necessary to be effective
C) a maximum of three exposures to an ad is necessary to be effective
D) three exposures to an ad will only work if the person viewing the ad is in the market for that particular product
B
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Questions about disabilities, arrest record, religion, and age are usually illegal
Indicate whether this statement is true or false.
All of the following are ways to use plain and unbiased language EXCEPT
a. eliminating idioms and jargon. b. “dumbing down” your content. c. speaking in short units that facilitate the processing of your words. d. avoiding using overly technical language.
All are part of the five-step process to conduct empathic design except:
a. observation. b. quantifying the data. c. developing prototypes of possible solutions. d. reflection and analysis. e. brainstorming for solutions.
From a(n) _______________ perspective, it would be argued that CEO compensation is based on the rights of the individuals and the judgments made with a specific decision process instead of a focus on the decision choices.
a. Deontological b. Ethical egoism c. Utilitarian d. Sidgwick’s dualism