During what stage in the evolution of marketing did firms believe that quality products would sell themselves?
A. relationship marketing
B. marketing concept
C. customer orientation
D. sales orientation
E. production orientation
Answer: E
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________ are manufactured goods or subassemblies of finished items that organizations need to complete their own products
A) Component parts B) Accessory equipment materials C) Processed materials D) MRO products E) Raw materials
If a selection test is not ______, it cannot be valid.
A. personal B. critical C. negligent D. reliable
A competitor analysis requires the assessment of all of the following EXCEPT the competitors' ________
A) objectives B) organizational hierarchy C) strategies D) strengths and weaknesses E) reaction patterns
Laziness, poor communications skills, moodiness, inability to handle stress and inadequate
staff are all obstacles to customer service. Indicate whether the statement is true or false