Identify and define the six informative strategies discussed in Chapter13

What will be an ideal response?


1. Defining: clarifying vague or troublesome terms. 2. Reporting: telling "what happened" with
little overt analysis or interpretation. 3. Describing: painting a mental picture through the use of vivid
details. 4. Explaining: providing a deeper understanding by considering different views, accounting for
how and why things happen, or speculating about meanings and implications. 5. Demonstration:
informing by showing how something works or is done. 6. Comparing: discussing similarities and
differences.

Communication & Mass Media

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When events such as giveaways coincide with sweeps weeks, it is an example of

A) slanted results. B) a black week. C) flushing. D) hyping.

Communication & Mass Media

Sometimes we are willing to give up some of our goals and desires in order to accomplish others. When we do this, we use a __________ style

Fill in the blanks with correct word

Communication & Mass Media

The United States absorbs how much of the world’s advertising expenditures?

a. 10% b. 20% c. 40% d. 50%

Communication & Mass Media

Components of the sounds of human speech can range as high as

A. 7,000 Hz. B. 8,000 Hz. C. 9,000 Hz. D. 10,000 Hz. E. 12,000 Hz. F. 15,000 Hz.

Communication & Mass Media