Companies need to justify their EC investments as part of strategy formulation for a number of different reasons, but a majority of companies lack the knowledge or tools to do ROI calculations
Indicate whether the statement is true or false
TRUE
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Which of the following statements is true of a full marketing audit?
A) It can only be conducted by the company's own finance team once a year. B) It utilizes a set of random questions. C) It is formal and systematic. D) It is only conducted once in 5 years.
Internal control does not consist of policies and procedures that
A) protect assets from misuse B) aid management in directing operations toward achieving business goals C) guarantee the company will not go bankrupt D) ensure that business information is accurate
Jemmott Corporation has two divisions: Western Division and Eastern Division. The following report is for the most recent operating period: Total CompanyWestern Division Eastern DivisionSales$406,000$188,000 $218,000 Variable expenses 111,880 63,920 47,960 Contribution margin 294,120 124,080 170,040 Traceable fixed expenses 191,000 85,000 106,000 Segment margin 103,120 39,080 64,040 Common fixed expenses 69,020 31,960 37,060 Net operating income$34,100$7,120 $26,980 The common fixed expenses have been allocated to the divisions on the basis of sales. The company's overall break-even sales is closest to:
A. $94,243 B. $358,929 C. $271,743 D. $264,685
From a conscious marketing perspective, social responsibility is at the core of the business because it advocates a higher purpose that goes beyond making a profit; it also views the community and the environment as key stakeholders.
Answer the following statement true (T) or false (F)