Bob and Phyllis Cords own two retail stores, one in Pottstown and one in Norristown. Though the towns are only 40 miles apart, the consumers at both stores are very different demographically
Bob and Phyllis alter the product offerings in both locations in an effort to cater to both demographic groups. Under the 4 Cs classification of the marketing-mix elements, the Cords have primarily adjusted ________.
A) customer value
B) customers
C) cost
D) convenience
E) communication
A
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In calculating interest on a note, it is necessary to take which of the following factors into consideration?
a. the principal b. the maker c. the payee d. the bank
The relative market share of a business is equal to the ________
A) product of the business's market demand and market share B) product of the business's market demand, market share, and product price C) ratio of the business's market share to its gross profit D) difference between the business's market share and its marketing and sales expenses E) ratio of the business's market share to the total share of its three largest competitors
Lian found several job duties that were listed on her subordinate’s job description which are no longer part of the job. Also, the company recently updated its strategic plan. Based on the new plan, Lian will add some related job duties to her subordinate’s job and communicate with her subordinate about the changes. Lian is engaged in ______.
A. performance appraisal B. performance management C. performance monitoring D. performance planning
What problems led to the changes Benetton made in 2000? To what extent has the company merely added further complexity, compromising the purity of the original system without actually solving these problems? How might it have responded differently?
What will be an ideal response?