Bridget has begun to study the representation of vegetarians in entertainment magazines by doing a simple content analysis. Her study measures which of the sampled articles identify a character as a vegetarian. At this preliminary phase, the articles are coded as either identifying a vegetarian or not identifying a vegetarian. What level of data is this?

a. Interval
b. Nominal
c. Ordinal
d. Ratio


b

Communication & Mass Media

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A line graph is a visual aid that is used to show trends over a period of time

Indicate whether the statement is true or false

Communication & Mass Media

Walter Lippmann first proposed the news media put "pictures in our heads."

Indicate whether the statement is true or false

Communication & Mass Media

Paula and Gary are divorcing after eight years of marriage. Paula cites Gary's infidelity as

the primary cause of the divorce, but Gary says his affair was simply a symptom of a marriage that had been empty for years, ever since Paula's career became more demanding and her time at home scarce. Use causal attribution theory to explain their differing attributions for the demise of their marriage. What will be an ideal response?

Communication & Mass Media

Which of the following is not a requirement for an objective?

A. Specific B. Measurable C. Attainable D. Long term

Communication & Mass Media