One main purpose of visual aids is to

A. take the pressure off of the speaker.
B. offer an alternative to the verbal message.
C. reinforce the verbal message.
D. draw audience attention away from speaker mistakes.


Answer: C

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. The Stock Issue approach is more formulaic than the narrative perspective but equally valuable. 2. Problem, inherency, plan, and disadvantages are as stock issues in policy disputes. 3. Advocates in value controversies should not be concerned with factual or policy concerns. 4. The practice of argument deals with undeniable, unequivocal truth as opposed to questions of reasonability and probability. 5. Plots are based in fiction and allow advocates to create the setting for their narrative.

Communication & Mass Media

A common type of quasi-explicit scale used to measure attitudes is a __________ scale:

a. Quasi b. Attitudinal c. Likert d. Rogers

Communication & Mass Media

Studies show that the occurrence of verbal violence in the media:

a. is less prevalent than physical violence b. is far more prevalent than physical violence c. does not matter in terms of media effects d. is very concerning to the public

Communication & Mass Media

Collaboration is the most frequently used conflict style and is the theoretical ideal

Indicate whether this statement is true or false.

Communication & Mass Media