Whatever the social media metrics an organization tracks, the ultimate criteria is to

A. find the most reliable social media metric.
B. use as many metrics as possible to track a brand.
C. demonstrate a positive ROI for the brand on its social media investment.
D. constantly change the metrics being used.
E. utilize the least expensive social media metric.


Answer: C

Business

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Fill in the blank(s) with correct word

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The dyadic relationship in LMX is ______.

A. descriptive B. prescriptive C. unscripted D. both descriptive and prescriptive

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If a debtor does not pay a mechanic's lien, the debtor's property can be sold to satisfy the debt.

Answer the following statement true (T) or false (F)

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Rodeo Ranch's agent Slim is authorized to write checks on Rodeo Ranch's account in Town Bank. Upper Range Corporation is a Rodeo Ranch supplier. Slim writes a check on Rodeo Ranch's account "pay to the order of Upper Range [signed] Slim," indorses it in Upper Range's name, and deposits it in his own account in Verity Bank. If Verity Bank collects payment, the ultimate party most likely to suffer the loss is

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Business