After finishing his marketing degree, Ryan inherited the family Shrimp Shack restaurant. The restaurant is a small, local institution that beach visitors have been coming to for decades. Ryan wants to make his business grow and is considering either a market penetration or market development strategy. Describe what Ryan will likely do if he pursues either strategy.
What will be an ideal response?
If Ryan pursues a market penetration strategy, he will likely expand advertising and promotion, maybe adding billboards, promoting specials, adding hours, and likely expanding the restaurant to serve more customers.
If Ryan pursues a market development strategy, he will attempt to serve new market segments. Since his product is a restaurant, market development would likely include opening additional locations in other areas, offering the same menu.
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Winters Corporation purchased 15,000 shares of Poores Corporation common stock for $60 per share on January 2, 2014. Poores Corporation reported net income of $1,500,000 for 2014 and paid dividends of $300,000 during 2014. Poores has a total of 50,000 shares of common stock outstanding. The entry that would be recorded to recognize the receipt of cash dividend is:
A) Cash 90,000 Dividend Income 90,000 B) Income, Poores Corporation Investment 90,000 Cash 90,000 C) Cash 90,000 Income, Poores Corporation Investment 90,000 D) Cash 90,000 Investment in Poores Corporation 90,000
Trey Morgan is an employee who is paid monthly. For the month of January of the current year, he earned a total of $4,538. The FICA tax for social security is 6.2% of the first $128,400 earned each calendar year, and the FICA tax rate for Medicare is 1.45% of all earnings for both the employee and the employer. The amount of federal income tax withheld from his earnings was $680.70. What is the total amount of taxes withheld from the Trey's earnings?
A. $1,027.86 B. $1,375.02 C. $680.70 D. $962.06 E. $746.50
The Administrative Procedure Act is a model code that states have adopted that help them define the role of agencies
Indicate whether the statement is true or false
Insert transitional words and phrases in the following paragraph to achieve coherence. Jill has two years' experience in advertising. Marianne has six years' experience in advertising. Jill's experience involved a national advertising campaign;
Marianne's experience is limited to a small region. Marianne's limited regional experience should be evaluated for quality and effectiveness. Jill has made some influential connections with her work in New York. The search committee will have a difficult time deciding which job applicant to hire.