Define and differentiate between attitudes, beliefs, and values. How are they reflected in an audience? Imagine a speech topic and give an example of the way audience attitudes, beliefs, and values might influence a speaker’s approach to that topic
What will be an ideal response?
Answer: Attitudes are tendencies to respond for or against an object, person, or position. Beliefs are convictions in the existence or truth of something. Values are levels of worth placed on some idea, object, or action. Audiences vary in the degree to which they will be favorable or unfavorable toward a speaker’s central idea or point of view. If speakers hope to change audience attitudes, beliefs, values, or behaviors, they must first understand their current thoughts and feelings and consider how these might influence the way they will perceive a speech or thesis. So speakers should ask themselves what attitudes, beliefs, and values audience members may have that might influence their response to the topic and thesis. Examples will vary.
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