Search YouTube for popular commercials. For each product, describe whether the company is using the central route to persuade you (such as telling you how the product will improve your life) or the peripheral route (such as using attractive celebrities, fear, or humor).

What will be an ideal response?


varies

Psychology

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Chris, a 4-year-old, enjoys rough-and-tumble play at preschool. Pat, a 3-year-old, likes to play games that are organized, with rules for role-playing. Statistically, Chris is likely to be a __________ and Pat is likely to be a __________.

A. boy; girl B. boy; boy C. girl; boy D. girl; girl

Psychology

The positive symptoms of schizophrenia are identified by their

a. absence of normal behavior. b. presence. c. changing nature. d. unchanging nature. e. social beneficence.

Psychology

Within the ends of axons of a neuron are _____ known as neurotransmitters

A) dendrites B) chemical substances C) synapses D) reflexes

Psychology

For both boys and girls, persistently high physical or relational aggression

A) predicts later externalizing problems but not internalizing problems. B) predicts involvement in aggressive sports like hockey and rugby. C) is associated with peer admiration and respect. D) predicts later internalizing and externalizing difficulties and social skills deficits.

Psychology