How can a marketer use a package to communicate with consumers?
What will be an ideal response?
A marketer can use a package to communicate brand personality through effective use of colors, words, shapes, and images. In addition to brand identity, the package can provide facts and important consumer tips, as well as warranty information and ways to contact the company. The choice of packaging can make an aesthetic statement about the brand or convey a brand's commitment to social responsibility. For instance, many brands are now marketed in green packaging that is less harmful to the environment than other materials.
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When using the indirect method to complete the cash flows from operating activities section, what is the proper treatment for an increase in the accounts receivable balance?
A. Deduct the increase from net income B. Add the increase to cash collections from customers C. Add the increase to cash payments to suppliers D. Add the increase to net income
The account, "Allowance for Doubtful Accounts" is an expense account (the cost of making bad credit sales) that is reported on the income statement.
Answer the following statement true (T) or false (F)
Happy Heights Country ClubSelected accounts at July 31 are provided below: CASH UNEARNED TUITION REVENUE7/1 bal.12,000 | | 7/3 1,0007/31,000 | | 7/53,600 | | 7/71,800 | | ACCOUNTS RECEIVABLE MEMBERSHIP REVENUE 7/23,600 |7/71,800 | 7/23,600 | | 7/53,600 | | Refer to Happy Heights Country Club. On which date did the country club sell a club membership on account?
A. July 2nd B. July 3rd C. July 5th D. July 7th
Using credit is the ideal way to meet basic living expenses.
Answer the following statement true (T) or false (F)