Distinguish between a guaranteed renewable and a noncancellable health insurance contract
What will be an ideal response?
A guaranteed renewable contract requires the insurance company to continue the contract until a certain age as long as the premium is paid. The premium, however, can change. In a noncancellable contract, the contract continues as long as the premium is paid (until a certain age) but the premium cannot be changed.
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Producers of popular beverages often partner with global music channels to target consumers through a variety of promotional events and advertisements. This approach to marketing is referred to as ________ segmentation
A) intermarket B) income C) age and life-cycle D) occasions E) gender
An umbrella brand
A. represents an overall corporate marker covering its overriding image of sustainability and responsibility. B. is a generalized resource that can be leveraged in unrelated diversification. C. is a specialized resource designed to influence profit growth. D. represents a public disclosure spotlighting the corporate image. E. is a brand name that can steer a narrow assortment of business types.
The futures market contains two basic types of traders: hedgers and speculators. Define the role played by each of these types of traders
What will be an ideal response?
Describe scenario planning
What will be an ideal response?