Quentin is a realtor selling high-end homes priced over $750,000. Before showing a property to prospective clients, Quentin makes sure they are pre-qualified for a home loan commensurate with the price of the house. This pre-qualification is based mainly on the client's income, which is what type of segmentation variable?
A. financial
B. geographic
C. demographic
D. behavioral
E. psychographic
Answer: C
You might also like to view...
Under the indirect method, Depreciation Expense must be added to net income when computing cash from operating activities
a. True b. False Indicate whether the statement is true or false
According to Porter, segmentation is the generic strategy used in access-based positioning
Indicate whether the statement is true or false
On Page 15 of the latest addition of Management magazine you will find the names of the top fifty highest paid executives in america
What will be an ideal response?
Which of the following types of managers would be most likely to engage in operational planning on a regular basis?
A) the company's CEO B) the company's sales manager C) the company's vice president of product research and development D) the company's vice president of human resources E) the company's chief financial officer