Describe two situations in which the benefit summary method of obtaining commitment is most effective.
What will be an ideal response?
The benefit summary method reminds the prospect of the agreed-on benefits of the proposal. This method is particularly important in long presentations and in selling situations involving several meetings prior to obtaining commitment. The salesperson cannot assume the buyer will remember all the major points discussed in the presentation.
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Which of the following is not a hindrance to perfectly rational decision making?
A. complexity B. intuition C. managers' different values D. information overload E. conflicting goals
A successful extension cannot only contribute to the parent brand image but also enable a brand to be extended even farther
Indicate whether the statement is true or false
What is self-dealing?
What will be an ideal response?
With reference to ethical norms, to minimize costs is a form of ________
A) freedom B) efficiency C) security D) justice