Identify and explain the four basic global operations strategies. Give an example of each strategy
What will be an ideal response?
The multidomestic strategy decentralizes operating decisions to each country to enhance local responsiveness. An example is Heinz. The global strategy centralizes operating decisions, with headquarters coordinating the standardization and learning between facilities. The textbook names Texas Instruments and Caterpillar. The international strategy uses exports and licenses to penetrate the global markets. Harley-Davidson is an example. The transnational strategy exploits the economies of scale and learning, as well as pressure for responsiveness, by recognizing that core competence does not reside in just the "home" country, but can exist anywhere in the organization. An example is Coca-Cola.
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