How are descriptive analytics methods different from the other two types?
A) They answer "what-if?" queries, not "how many?" queries.
B) They answer "what-is?" queries, not "what will be?" queries.
C) They answer "what to do?" queries, not "what-if?" queries.
D) They answer "what will be?" queries, not "what to do?" queries.
B
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The task facing the marketing manager is to identify variables that describe customers in terms of their inherent characteristics, called descriptors, and to link those variables to customer behavior toward the product or service
Indicate whether the statement is true or false
The means for measuring changes to critical data are known as ________
A) standard deviation B) ratios C) average D) algorithms E) metrics
_______ aim at inventing new science or capturing new know-how so that required knowledge will be available for application in specific development projects
a. Alliances and partnership projects b. Research and advanced development projects c. Breakthrough projects d. Platform projects
Operating information that has not been stated in dollar terms is called ________ measure
a. appraisal b. internal failure c. prevention d. nonfinancial