Political risk may be hedged with
A) higher operating leverage.
B) lower breakeven points.
C) forward contracts.
D) futures contracts.
E) alliances developed with foreign governments.
E
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Why are many retailers creating and promoting their own captive brands?
a. Captive brands carry evidence of a store's affiliation and are available everywhere. b. Captive brands help to increase a company's presence in markets where it has little room to differentiate itself. c. Captive brands allow retailers to ask a price similar or equal to manufacturers' brands. d. Captive brands allow retailers to gain greater profits by marketing cheaper products under a brand name owned by them.
According to the text, the U.S. social class system is much more rigid than social systems in other countries.
Answer the following statement true (T) or false (F)
Residential Construction Company agrees with its employees' union not to buy any nonunion-produced goods from other firms for use on Residential Construction job sites. This is
A. a permissible secondary boycott. B. a prohibited secondary boycott. C. a technically legal secondary boycott. D. a unilateral one-party boycott.
Describing how a service stands out from its competitors would be what aspect of the marketing mix?
a. product b. price c. promotion d. place