A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book, since its customers want to select from a wide variety. This example shows

A. why discrepancies of quantity occur.
B. why both discrepancies of quantity and discrepancies of assortment occur.
C. neither discrepancies of assortment nor discrepancies of quantity.
D. multichannel distribution.
E. why discrepancies of assortment occur.


Answer: B

Business

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